As one of the Company’s business focus, Medical Imaging division has been implementing strategy and tactical steps in 2012 which were able to give a quite good growth in sales contribution for the Company.
Indonesia’s economic growth which increase middle class community where a better health services become one of primary needs.
In 2012, Shimadzu X-Ray unit which started to marketed since 2006 and FCR system since 2002, already showing a quite high sales increase, 63 units for FCR system so the total accumulation of installed FCR system at the end of 2012 were 257 units with market share estimation more than 60%.
The strategies which have been done by Medical Imaging Division in 2012 to get closer to the end-user by supporting the activities which has been arranged by hospital association and professional association, such as Persatuan Dokter Spesialis Radiologi Indonesia (PDSRI), Persatuan Ahli Radiography Indonesia (PARI) either the central level as well as local level, such as Hospital Expo at Jakarta, PDSRI seminar at Mataram – Batam, PARI seminar at Jakarta – Medan – Sukabumi – Surabaya. Demo on site, workshop and direct product presentation in hospital and clinic were also a part of the Company’s strategies.
The using of digital advertising was also been done through Company’s internal website (www.moderninternasional. co.id) where the updates of product and service’s information can be access by potential customer. Beside that, the dissemination of product and service’s information through related media, such as Hospital News & Pharma, Infomedia Hospital and Health Directory, and the others related media.