The influence of digital technology in 2010 are still affecting the evolution of consumer demand  for photography. products and services.

Facing this challenge the Company took a strategic step in the retail sector where The Company converted  the  retail photography  into combination outlet concept  with 7-Eleven Convenience Store.

In terms of products, the Company has transformed the focus of sales-based photo printing machine using Siver Halide Wet System  for the Long Run needs high-volume printing to be  focused on solution-based photo printing machine Dry System using inkjet technology and Short Run Dyesub to the needs of medium and low-volume printing . On the Side, the Company also  focus to develop the final product with added value such as Photobook, Photo Studio and the focus and range of digital camera product line that prioritizes the low end digital camera product.

Marketing activities are more  focused on consumers were actively carried out in the market and the retail network Fuji Image Plaza photography and FujiFilm Digital Imaging through a variety of sales packages and promotions in stores.

Looking at changes in consumer behavior from the development of digital technology that will happen in the future, the division is committed to:

• Perform retail photography conversion to become a unique  combination with 7-Eleven Convenience outlet.
• Focus on Dry System printing machine using inkjet and Dyesub technology for a Short Run purpose with a medium and low printing volume.
• Focus on developing the final product with value added that adjusted to the market development.
• Focus on developing low end digital camera products.